Digital softness for a holistic studio

Project scope: Two separate redesigns for Rigenera, a holistic wellness center based in Molfetta.

Context: The first redesign focused on refreshing the online presence with a cleaner structure and updated visual language. The second came later as a natural evolution, introducing new service sections, updated messaging, and more emphasis on mobile usability.

Collaboration: The work was done within an agency context. A colleague handled the UI design while I took care of the full development, responsive adjustments, and content implementation.

Challenges: The site needed to reflect the tone of the physical space—calm, curated, and reliable—without overloading users. We had to balance visual softness with functional clarity.

Outcome: A wellness-oriented digital experience that evolves with the brand, offering both visual harmony and ease of navigation.