Exploring the intersection of creativity and technology

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Aura Studio

As a freelancer I also take on more commercial web projects: landing pages and smaller brand sites.

Looking to get something built?

Visit aurastudio.dev ↗

About

Product Designer with a background in development.

Product Designer with a background in web design and development, working across UX, digital products and interactive experiences. I combine design thinking with technical awareness to turn ideas into clear, feasible and engaging digital solutions.

Portrait of Dario Zanna in warm window light

From the idea to the screen, and beyond it.

I started in graphic and web design, learned to build what I designed, and moved into product design. That path shapes how I work: I think about strategy, business goals and the people using a product, but also about feasibility and how it behaves once it leaves Figma. One person who can connect business goals, creative direction and technical reality.

What I do

  • 01

    Product & UX design

    Product strategy and positioning, UX research, information architecture, user flows, wireframing, prototyping, interaction design, design systems, usability testing, accessibility

    • Figma
    • Figma Make
    • Photoshop
    • Illustrator
    • After Effects
    • Balsamiq
    • Miro
  • 02

    Web design & development

    Responsive websites and landing pages, front-end implementation, interactive 3D on the web, CMS and e-commerce

    • HTML
    • CSS
    • JavaScript
    • PHP
    • Three.js
    • WordPress / Elementor
    • Webflow
    • WooCommerce
    • Shopify
    • Prestashop
  • 03

    AI & creative technology

    AI-assisted design and prototyping in code, generative visuals

    • ChatGPT
    • Claude
    • Higgsfield

Experience

  • 2025 — Present Product Designer AI Landings · Milan Personalised digital experiences powered by AI and generative content: user flows, design systems, advanced prototypes, working with stakeholders and tech teams for clients such as Ducati, Unipol, San Raffaele University, ENPAM and Banca Reale.
  • 2025 — Present Founder / Freelance Web Designer Aura Studio Creative collective for brand identity, websites and digital experiences: client management, strategy and end-to-end delivery.
  • 2025 — Present UX/UI & Web Design Teacher Mars Academy · Bari Hands-on training in Figma, UX/UI design and WordPress.
  • 2020 — Present Web Designer Evolve MCEC · Molfetta Design and development of websites, maintenance with a focus on performance, accessibility (WCAG), information architecture and user flows.

Education & learning

  • 2024 — 2025 Master in UX/UI Design Talent Garden · Milan UX research, wireframing, user flows, prototyping, accessibility, usability testing and design systems
  • 2019 — 2020 Professional Course in Full Stack Development Mars Academy · Bari HTML, CSS, JavaScript, PHP, MySQL, WordPress and web development
  • 2016 — 2021 Bachelor & Master of Arts in Graphic & Web Design Accademia di Belle Arti · Foggia BA in Graphic Design, 110/110 cum laude · MA in Web Design (Art and Design for Business), 110/110 cum laude

Certifications & courses

  • UXcel Verified Designer UXcel ranked top 1%
  • Design Mastery: UI & Figma
  • Google Digital Marketing Google
  • Photoshop S&S Martini
  • UX/UI Design path Start2Impact
  • Front-End path Codecademy
  • Interaction Design Foundation
  • Fireship.io Pro Courses
  • Three.js Journey Bruno Simon
  • Certified drone pilot ENAC

Contact

Let’s make something.

Have a project in mind, or just want to say hi? I’m always open to a conversation about product, design, and where they meet technology.