Maglie di Maglia
The "Maglie di Maglia" project involved designing an online catalog for an Italian knitwear brand, highlighting its craftsmanship and warmth. Targeting users aged 30-50, the catalog offers a user-friendly experience with detailed product displays. Without e-commerce features, the focus remained on showcasing the brand's offerings. The client can easily manage the catalog, ensuring it stays current and aligned with their brand identity.
Date
February 2022
Role
Web Designer
Overview
The “Maglie di Maglia” project developed an online catalog for an Italian knitwear brand. It focused on conveying the brand’s warm and cozy identity, offering easy client management, and creating an intuitive platform for users aged 30-50. The absence of e-commerce features allowed a streamlined focus on detailed product presentation.
Results
The catalog successfully represented the brand, improved user experience with clear navigation, and provided comprehensive product information. The client can now independently manage the catalog, ensuring an always-updated showcase of their custom knitwear offerings.
Overview
The “Maglie di Maglia” project created an online catalog for an Italian knitwear brand, emphasizing its warm and cozy identity. The focus was on easy client management and an intuitive design for users aged 30-50, without e-commerce features.
The catalog effectively represented the brand, enhancing user experience through clear navigation and comprehensive product details. The client can now independently manage the catalog, ensuring their custom knitwear offerings are always up-to-date.
Prototype
The project combined digital and physical elements. A central website highlighted events and promotions, while a printed scratch-and-win game linked to the site via QR codes enhanced engagement.