FF Manifesto
Contributed to the user research, helped define the main insights, and collaborated on the design of a narrative digital experience. Worked on analyzing user behavior, organizing the content into themed scenarios, and designing the micro-interactions and navigation flows.
Master UX/UI Design
Talent Garden
Date
May 2025
Role
UX Designer
Problem Statement
Greenpeace is perceived as authoritative but distant. Its online petitions are often seen as symbolic gestures. Despite strong visual communication, the current digital experience fails to convert users or foster a sense of belonging.
Research
Analysis of Greenpeace campaigns and fast fashion reports
Benchmarking of petition tools, gamified engagement platforms, and activism strategies
10 qualitative interviews with users aged 35–48
Behavioral observations on how the target audience seeks information and takes action
Identification of common friction points and emotional blocks
Solution
We created an interactive web platform structured around 8 storytelling modules that expose the hidden costs of fast fashion. Each scenario delivers short content, strong visuals, and calls to action like petition signing, downloading resources, and sharing.
A physical version of the manifesto was also designed for urban settings, supported by QR codes linking back to the website.
Outcome
Validated prototype tested with real users
Final pitch presented to Greenpeace Italy
Strong feedback from Talent Garden mentors
Special thanks to Giulia Appendino, Giorgia Grilli, Matteo Salvati, Matteo Rizzetto, Sacha Sergi, for the passion, ideas, and collaboration that made this project possible and meaningful.
